Lingerie brand Ann Summers has announced a partnership with breast cancer charity CoppaFeel! for Breast Cancer Awareness Month this October. The partnership will see the launch of the Show Them Some Love campaign, focusing on CoppaFeel!’s crucial message of the importance of knowing your body and checking regularly for changes. Ann Summers will also provide in-store symptom information, while launching fundraising efforts that include a one day in-store fundraising drive and head office activities. The #ShowThemSomeLove campaign will launch in all stores from 25 September and throughout October. To celebrate the campaign, Ann Summers will be holding an event at its Westfield Stratford store in October (see DIARY dates).
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