gulf news launches sponsoredcontent platform
Last Updated : GMT 09:40:38
Themuslimchronicle, themuslimchronicle
Themuslimchronicle, themuslimchronicle
Last Updated : GMT 09:40:38
Themuslimchronicle, themuslimchronicle

Gulf News launches sponsored-content platform

Themuslimchronicle, themuslimchronicle

Themuslimchronicle, themuslimchronicleGulf News launches sponsored-content platform

Dr Mario Garcia speaking at the WAN-IFRA Middle East
DUBAI - Arab Today

Gulf News has launched its new sponsored content offering called Reach by Gulf News, Dr Mario Garcia of Garcia Media said at the WAN-IFRA Middle East Conference, which took place at the InterContinental Hotel on Tuesday.

The global guru of newspaper design said the new platform, created by GN Media, will give advertising clients the possibility to have their brand behind storytelling

“Sponsored thinking has been around for a while but is now a reality for media companies to make money — and it’s something we see in the larger media companies … But I am happy to say that now in the UAE, there is sponsored content, and this is the official announcement and opening of Reach by Gulf News,” said Garcia

 

This innovative move by Gulf News is in line with the worldwide trend in all media to encourage sponsored content, and Gulf News will be taking the lead in the region by offering brands extensive reach and engagement with their audiences through sound and original storytelling, outlined on the new website — reachbygn.com.

Garcia explained that while sponsored content is the reality for media today, it must be “good storytelling” that would otherwise be published by the media company on a regular day in any of its various sections.

“Sponsored content needs to be pure journalistic stories that would be of interest to people … the only difference is that it would have the sponsor’s name on the top of the page,” he added

He pointed out that, in this region, the time is right for media companies to incorporate sponsored content into their reach.

The sponsored content generated by Gulf News will include a multimedia mix of stories, pictures and videos, which will be published in print, digital formats, and on social media channels. The key to sponsored content is that the new stories are created in collaboration with clients and are a useful addition to Gulf News’ current offering. Frequently, the sponsored content will cover social or lifestyle topics that are linked to the clients aspirations or brand identity, and include new stories generated in association with themes related to their brands.

Through Reach by Gulf News, brands will get the chance to talk about topics they are normally not associated with, and will be able to identify interests and behaviours of audiences that advertisers are sometimes unable to market.

Gulf News’ first sponsored-content project, which was published online last month, was a collaboration with Emirates NBD that included an interactive guide to the 42 museums of the UAE, offering readers valuable content and Emirates NBD the opportunity to associate itself with these invaluable treasure houses of national heritage.

This client-led move is a step towards creating a new revenue stream. Backed by audience segmentation, data and analytics, the new project will be able to measure the depth of engagement and reach with the audience, through the Digital Media Unit at Gulf News.

This analysis will be offered to clients, along with data on audience demographics and number of views.

All of which means a better return on investment for clients and quality content for readers

source : gulfnews

themuslimchronicle
themuslimchronicle

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

gulf news launches sponsoredcontent platform gulf news launches sponsoredcontent platform

 



Themuslimchronicle, themuslimchronicle

GMT 15:49 2017 Tuesday ,04 April

Europol, Georgia sign pact to combat terrorism

GMT 17:34 2017 Saturday ,19 August

India rail accident kills 10

GMT 07:44 2017 Saturday ,19 August

Firms flock to Syria fair with eye on reconstruction

GMT 18:11 2016 Saturday ,03 December

Congress and Trump agree to turn the heat up on Iran

GMT 13:12 2017 Tuesday ,05 December

Lebanon's PM Hariri withdraws his resignation

GMT 08:39 2017 Friday ,17 November

Baidu speeds up AI progress

GMT 03:33 2017 Tuesday ,21 February

Deadly blast strikes demonstration in Kabul

GMT 10:04 2011 Sunday ,11 September

Vauxhall/Opel to unveil 2-seat electric car at IAA

GMT 05:16 2016 Tuesday ,30 August

Fukushima Nuclear Plant Prepares for Typhoon

GMT 20:05 2011 Saturday ,27 August

Egyptair resumes Baghdad flights after 21 years

GMT 19:35 2011 Tuesday ,26 July

Ozil : Real \'more mature\' this season

GMT 05:41 2017 Thursday ,09 March

El Jaish Win Qatar Men's Basketball League

GMT 22:04 2011 Thursday ,08 September

Museum of the great syrian revolution monument

GMT 11:15 2015 Thursday ,01 October

Thuraya's CEO named Satellite Executive Of 2015

GMT 14:08 2016 Wednesday ,16 November

Scientists fear the worst under a Donald Trump presidency

GMT 10:28 2017 Wednesday ,12 April

New York $40mn attraction puts world in miniature

GMT 23:41 2017 Wednesday ,12 April

Easier visa regime to boost Oman tourism

GMT 17:48 2012 Monday ,09 January

Business trip: Dubai

GMT 01:34 2017 Tuesday ,11 April

Oman takes part in Arab Labour Conference in Egypt

GMT 15:20 2017 Monday ,05 June

Libya cuts all diplomatic ties with Qatar
Themuslimchronicle, themuslimchronicle
Themuslimchronicle, themuslimchronicle
 
 Themuslimchronicle Facebook,themuslimchronicle facebook  Themuslimchronicle Twitter,themuslimchronicle twitter Themuslimchronicle Rss,themuslimchronicle rss  Themuslimchronicle Youtube,themuslimchronicle youtube  Themuslimchronicle Youtube,themuslimchronicle youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©

muslimchronicle muslimchronicle muslimchronicle muslimchronicle
themuslimchronicle themuslimchronicle themuslimchronicle
themuslimchronicle
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
themuslimchronicle, themuslimchronicle, themuslimchronicle