US soft drinks giant Coca-Cola has pulled its ads from four Russian TV stations connected with companies hit by Western sanctions over Ukraine, the daily Vedomosti reported Wednesday.
Three of the stations -- REN-TV, Pyaty Kanal and Domashny -- are part of a holding controlled by Bank Rossiya which was hit in the first wave of Western sanctions after Russia annexed Crimea in March.
The fourth, Zvezda, is a channel that broadcasts patriotic programmes and belongs to the Russian defence ministry.
The sanctions against Rossiya and its main shareholder Yury Kovalchuk prohibit any US businesses from conducting business with the lender seen as been the personal bank of senior Kremlin officials.
Coca-Cola said there were no political motives behind the move, however.
The company's spokeswoman in Russia, Anna Kozlovskaya, said that after reviewing second quarter results "we took a decision changing our television advertising plans to focus on the main national channels and the most effective channels to reach our target audience".
According to Vedomosti, Coca-Cola is one of the biggest advertising buyers in Russia with an annual budget of over 2.5 billion rubles ($69 million, 52 million euros).
GMT 10:05 2017 Thursday ,21 December
Kate Quilton signs to Belle PRGMT 10:14 2017 Saturday ,09 December
Sky not the limit for live English Premier League TV rights?GMT 12:15 2017 Wednesday ,01 November
Miller retires from skiing to join Olympic TV crewGMT 10:25 2017 Friday ,20 October
You decide the plot: Social media shows shake TV dramaGMT 18:46 2017 Friday ,13 October
Game of Thrones boosts Sky earningsGMT 10:09 2017 Wednesday ,20 September
TV commentator accuses Fox Business host of rapeGMT 13:49 2017 Thursday ,07 September
That's a wrap: 'Veep' to end next yearGMT 12:44 2017 Tuesday ,05 September
Chinese TV told to 'sing the praises of the party'Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©