The issue of piracy will never be solved, according to a senior TV network executive.
Estimating that “millions and millions of dollars” are lost every year to the issue, Sanjay Raina, general manager and senior vice-president of Fox, Middle East, North Africa, and Pakistan, told Gulf News in an interview that “piracy will not go away, it can just be subdued a little bit.”
Speaking at the annual Cabsat event in Dubai, Raina added that laws and regulations made no difference to piracy levels, with content being the only factor that makes any difference.
“I come from India. We were rife with piracy at one point of time. But how did we tackle piracy in India? It wasn’t tackled by regulation. Piracy can only be tackled by content. Nothing else can subdue piracy,” said Raina.
In 2013, David Butorac, the former CEO of OSN, a subscription TV network, estimated the cost of piracy to the region’s industry at around $500 million (Dh1.83 billion)
Raina argued that individuals’ were not deterred by punishment, including jail time.
“You can have 10 different regulations but you will still have an illegal dish somewhere. You can threaten to take someone to jail, threaten to deport them,” Raina said, adding however that “it doesn’t bother people.”
If people want to get something, they will get it, regardless of the law, the general manager continued.
“The only way to kill piracy is to create the best art possible and use it to your advantage,” he said.
The CEO of premium US cable network HBO Richard Plepler previously told reporters in 2014 that his company was “in the business of creating addicts,” referring to people who shared their log-in details for its on the go service.
Plepler suggested that those recipients of free access would one day turn into paying subscribers because they “couldn’t live without” their favourite TV shows.
For Raina, creating the best content is his “number one priority,” arguing that “as long as we make good content, it will always be paid for and consumed.”
Two issues he cited continuously as the drivers of piracy were how expensive a subscription could be, or content not being made available in a particular region.
“Cost is something that is in the hands of the pay-TV operator,” said Raina.
If something is easily available, people will consume it, he continued. But if something is difficult to find, people will say “I don’t have the time,” and will pirate it, said the senior executive.
“So, if something is available to me at a price point which is desirable, I will not pirate, I will go to that content and source it legally,” he added
source : gulfnews
GMT 10:05 2017 Thursday ,21 December
Kate Quilton signs to Belle PRGMT 10:14 2017 Saturday ,09 December
Sky not the limit for live English Premier League TV rights?GMT 12:15 2017 Wednesday ,01 November
Miller retires from skiing to join Olympic TV crewGMT 10:25 2017 Friday ,20 October
You decide the plot: Social media shows shake TV dramaGMT 18:46 2017 Friday ,13 October
Game of Thrones boosts Sky earningsGMT 10:09 2017 Wednesday ,20 September
TV commentator accuses Fox Business host of rapeGMT 13:49 2017 Thursday ,07 September
That's a wrap: 'Veep' to end next yearGMT 12:44 2017 Tuesday ,05 September
Chinese TV told to 'sing the praises of the party'Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©