YouTube on Tuesday added interactive, 360-degree animation video to its line-up, with help from the makers of "Wallace and Gromit."
Dubbed "Spotlight Stories," the new feature will be viewable on the YouTube app of an array of Android-powered smartphones.
Showcasing the technology was a Santa-themed short film from Academy Award-winning studio Aardman Animations, entitled "Special Delivery."
The animated short centers on a building custodian trying to find a "mysterious stranger" who remains just out of sight but leaves behind a trail of gifts.
Designed by Google as a new form of storytelling, the immersive films allow users to drill down into sub-stories within their plot by moving their phone towards what they want to see.
"The sensors on your phone allow the story to be interactive, so when you move your phone to various scenes, you unlock mini-stories within the story," technical project lead Rachid El Guerrab said in a blog post.
"Special Delivery" features 10 subplots and three potential endings.
Google Spotlight Stories will be expanded next year to more Android devices as well as a YouTube application for mobile devices powered by Apple software, El Guerrab said.
GMT 10:54 2017 Thursday ,21 December
YouTube seals deal with top music label amid streaming movesGMT 09:48 2017 Wednesday ,20 December
Facebook lets people know when their pictures pop upGMT 14:38 2017 Tuesday ,19 December
Twitter begins enforcing rules on 'hateful, abusive' contentGMT 12:37 2017 Tuesday ,19 December
PrettyLittleThing announces PR team updatesGMT 10:24 2017 Saturday ,16 December
Facebook moves to make more video ad moneyGMT 10:06 2017 Saturday ,16 December
Email and SMS qualify as judiciary notifications in Saudi ArabiaGMT 07:05 2017 Friday ,15 December
US regulator orders rollback of 'net neutrality' rulesGMT 15:08 2017 Thursday ,14 December
Facebook accused of inaction over Russian ads in Brexit voteMaintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©