Remember when Microsoft revealed Kinect would quietly listen to everything you said, causing the internet to erupt into furious, anti-Orwellian storm? Now it's Samsung's turn.
A passage from the company's Smart TV privacy policy has been doing the rounds, revealing a small but concerning detail: "Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party through your use of Voice Recognition", TechRadar reported.
The idea of our personal information being captured by any sort of technology should make anyone uncomfortable, but it's that mention of a "third party" which is most disconcerting.
However, Samsung has tried to offer some reassurance. It told TechRadar it "does not retain voice data or sell it to third parties".
"If a consumer consents and uses the voice recognition feature, voice data is provided to a third party during a requested voice command search. At that time, the voice data is sent to a server, which searches for the requested content then returns the desired content to the TV."
Privacy party
It added: "Samsung takes consumer privacy very seriously. In all of our Smart TVs we employ industry-standard security safeguards and practices, including data encryption, to secure consumers' personal information and prevent unauthorized collection or use."
The company added that you'll know if the voice recognition feature is active because a microphone icon will be present on the screen. Samsung also reminds us that the feature can be activated or deactivated by the user.
And of course, the TV owner can also disconnect the TV from the Wi-Fi network entirely, although that somewhat defeats the point of having a smart television.
That might help some people sleep more soundly at night, but as the Internet of Things starts to consume our daily lives, this certainly won't be the last privacy scare - or the worst.
GMT 10:35 2018 Tuesday ,09 January
Virtual aide market a 'wildfire' at CES gadget showGMT 09:55 2017 Wednesday ,20 December
US military imagines war without GPSGMT 07:11 2017 Friday ,15 December
Video referees for French football next seasonGMT 10:53 2017 Thursday ,28 September
Fourth gravitational wave is detected, with European helpGMT 11:27 2017 Saturday ,15 July
Study finds our Sun is like other stars, resolving mysteryGMT 12:24 2017 Saturday ,15 April
Large asteroid to hurtle past Earth on April 19GMT 12:03 2017 Thursday ,06 April
NASA's Cassini probe of Saturn prepares for last plungeGMT 08:49 2017 Thursday ,30 March
Stuff magazine launches Hot Stuff online sectionMaintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©