World’s largest interactive 3-D projection

GM has recently created an outrageous promotion for the Chevy Sonic at the famous Roosevelt Hotel in Los Angeles. It involves the world’s biggest 3D projection and the world’s biggest claw game. Yes, those claw games from the arcade has become bigger with bigger prizes. The ad agency Gooby Silverstein & Partners have created this fantastic 3D projection with an oversized gear shift as a joystick, with prizes of snowboards, electronics, and the 2012 Chevy Sonic. There is a video of this after the jump if you want to see how it went. What really makes this cool is that the claw picks up a 3D version of the car for the lucky winner. Not only that, the 3D version of the car turns into a real version of the car after the projection has been “dropped”. You have to see it to believe it. I wish I could say that I have seen this massive 3D display for myself, but it looks pretty realistic on video, especially as the walls of the hotel seem to shift. I’m guessing that was probably the hardest part. Man, I really hope to actually see more of these types of promos in the near future, in person. It would totally make my trip to CES if someone big company had some gigantic 3D projection on the Las Vegas Strip.