Balmain's Fall/Winter 2015 campaign is heating up with its sister-themed shoot.
Kendall and Kylie Jenner, Gigi and Bella Hadid and Joan and Erika Smalls are all faces for the high-fashion brand for the upcoming season.
The Parisian brand shared photos of the new ads, shot by Mario Sorrenti, on Instagram Thursday. Every hour, they revealed another set of siblings that shared the frame, starting off with the Smalls, then the Jenners and lastly, the Hadids.
Joan Smalls reposted the image of her and her sister Erika, wiritng, "Smalls Sisters Attack @balmainparis @olivier_rousteing Huge Thanks this is Epic I have goosebumps, this is so beautiful @miss.smalls @mario_sorrenti_2 #Smalls #BalmainCampaign"
When Kendall Jenner posted the image of her and younger sister Kylie, she joked, writing, "when sis don't do as I say @balmainparis F/W 2015 Ad Campaign. photographed by Mario Sorrenti"
"Get down sister New @BalmainParis Campaign shot by #MarioSorrenti Thank you @Olivier_Rousteing !!" Bella Hadid captioned her picture with older sister Gigi.
Olivier Rousteing, creative director of Balmain, said in a statement: "This season's Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign. While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season."
Back in May, Rousteing, Kendall and Joan walked the red carpet at the Billboard Music Awards to debut clothing from the new collaboration with H&M, which hits stores Nov. 5.
GMT 10:35 2017 Saturday ,02 December
Mayweather 'adopts' panda, names it after himselfGMT 10:59 2017 Friday ,01 December
Actress says Weinstein's assistant turned blind eye to assaultGMT 13:35 2017 Thursday ,16 November
'Star Wars' composer writes Bernstein work for BostonGMT 11:15 2017 Saturday ,04 November
NYPD gathering evidence for possible Weinstein arrestGMT 16:45 2017 Thursday ,02 November
Beverly Hills police investigating Weinstein, TobackGMT 07:40 2017 Friday ,27 October
Corey Feldman vows to expose Hollywood pedophile ringGMT 07:33 2017 Friday ,27 October
Depardieu looks to Koran for 'sensuality'GMT 17:52 2017 Thursday ,26 October
Pixar's 'Coco' celebrates Mexico in times of TrumpMaintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©