Italian fashion brand Max Mara
Italian fashion brand Max Mara have teamed up with eco-fabrics company Saluzzo Yarns for a new four piece collection priced from $220 to $700 and available in the brand's stores around the world from January onwards
.
Titled Weekend Max Mara, the new line features four garments produced from recycled fabric.
"We are very satisfied with this project, which is innovative, responsible, fashionable and proudly Italian," Max Mara Group fashion director Laura Lusuardi told WWD.
The pieces include a flared trench coat, a collarless jacket, a T-shirt and a pencil skirt. All are constructed in Saluzzo Yarns' 'Newlife' fabric, an antibacterial, UV-resistant and breathable fabric made from recycled fibers sourced from plastic bottles collected in Northern Italy. The entirely mechanical recycling process also saves water and electricity, and reduces carbon emissions.
Aesthetically, it's standard Max Mara with bold houndstooth patterns in both blown-up and shrunk-down versions. The fashion brand has also installed 11,000 rooftop solar panels to create green electricity for its factories.
Source: Relaxnews
GMT 09:00 2018 Monday ,22 January
Fashion superstar Slimane to take overGMT 08:23 2018 Wednesday ,17 January
The London Fashion Agency relaunches as LFAGMT 09:21 2018 Wednesday ,10 January
unveils London boutique and appoints MG EmpowerGMT 10:11 2018 Monday ,08 January
L'anza unveils sprayable styling paste AirpasteGMT 07:46 2018 Thursday ,04 January
jane iredale launches cruelty-free make-up brushesGMT 09:45 2018 Wednesday ,03 January
Beauty brand HAX launches and appoints Bux & Bewl CommunicationsGMT 08:24 2017 Wednesday ,27 December
Three Miss America officials resign, one apologizesGMT 08:20 2017 Sunday ,24 December
Iraqis denounce anti-indecency edict in Shiite holy cityMaintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©