my market insight cosmetics pr performance in may 2017
Last Updated : GMT 09:40:38
Themuslimchronicle, themuslimchronicle
Themuslimchronicle, themuslimchronicle
Last Updated : GMT 09:40:38
Themuslimchronicle, themuslimchronicle

While national press suffered a decrease of 42%

My Market Insight: Cosmetics PR Performance in May 2017

Themuslimchronicle, themuslimchronicle

Themuslimchronicle, themuslimchronicleMy Market Insight: Cosmetics PR Performance in May 2017

The company for data, commentary and analysis
London - Muslimchronicle

My Market Insight, the company for data, commentary and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on cosmetics in May 2017. 

This week’s report focuses on the PR performance of cosmetics brands across print, online and social channels in May 2017. It has looked at the year on year trends, displaying which cosmetics brands led the way in terms of mentions, advertising value equivalent (AVE) and social actions. 

In May 2017, PR for the cosmetics category was largely driven through Twitter; delivering 27% of all cosmetics mentions. Online publications followed with 19%, while consumer magazines accounted for 17%. Despite this, year on year data shows consumer magazines experienced a 25% decline while national press suffered a decrease of 42%.

Content Summary

Brands ranked by cosmetics PR mentions across print, online and social media

NARS Sun Wash Diffusing Bronzer achieved £36,829 AVE. This was driven by a full-page product review by India Knight in The Sunday Times Style Magazine.
Marc Jacobs Beauty saw the greatest increase across online, achieving 44 mentions in May 2017 compared to 8 in May 2016.
Bobbi Brown’s Tinted Eye Brightener earned the highest social AVE. This was driven by  2 mentions from Zoe Sugg’s YouTube channel, which generated £372,600 social AVE.
Social influencer focus – Twitter, YouTube and Instagram

Zoe Sugg received the highest social actions on YouTube, with 49,876,206 views and 2,632,350 likes for the cosmetic category. This was achieved through a total of 27 cosmetic PR mentions, which produced £5,258,284 social AVE.
Gina Box’s Instagram channel produced 1,964,279 likes for her cosmetics PR mentions. Her most liked brand was Tarte, which achieved 341,035 likes and generated £98,155 social AVE.
Too Faced achieved the highest AVE on Twitter. A tweet by Lovely Girly Bits earned 440 likes and largely contributed to the brand’s Twitter AVE of £240
Ones to Watch & Best Evolution – brand, product and social influencer

Kate La Vie’s YouTube channel experienced a significant growth from 4 PR mentions in April 2017 to 21 in May 2017. This was driven by her video ‘Beauty Haul & GRWN’ which mentioned 10 products and achieved 21,921 views and 518 likes. Subsequently, Kate’s social AVE rose to £58,808 in May 2017 from £5,334 in April 2017.
The announcement for the L'Oreal Paris x Balmain Paris collaboration on the Limited Edition Color Riche Lipstick created a buzz online in May. The 8 PR mentions generated £22,507 AVE, Stylist.co.uk contributed the majority with £11,924 from one “news” mention.
 My Market Insight provides media intelligence and eCommerce analytics to the Fashion and Beauty industry. Our platform enables PR & Marketing and Sales and Pricing teams to monitor and evaluate their campaigns and promotional investments. Our data offers a total market view covering all companies, brands, lines and products within your industry. We help you build the most effective media and online sales strategies. 

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

Source: Diarydirectory

themuslimchronicle
themuslimchronicle

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

my market insight cosmetics pr performance in may 2017 my market insight cosmetics pr performance in may 2017

 



Themuslimchronicle, themuslimchronicle

GMT 09:23 2017 Wednesday ,19 April

1105 food baskets distributed in Yemen

GMT 09:35 2018 Monday ,08 January

Trump marijuana policy reversal stokes fears

GMT 11:09 2017 Saturday ,16 December

Russia poses risk to undersea cables: UK defense chief

GMT 09:56 2017 Thursday ,02 November

Digital subscriber gains rev up NY Times profit

GMT 01:38 2016 Thursday ,29 December

Iraqi President meets Kuwaiti Foreign Minister

GMT 17:37 2017 Tuesday ,21 February

Le Pen refuses to wear veil, fails to meet with Mufti

GMT 01:48 2016 Monday ,13 June

Pioneering solar pilots 'make sci-fi a reality'

GMT 18:45 2016 Wednesday ,21 December

Several Qaeda militants killed in drone strike

GMT 07:28 2018 Thursday ,11 January

As US freezes aid, Pakistan dismisses economic fears

GMT 11:14 2017 Sunday ,12 March

My video is flagrant but smashed the charts

GMT 09:21 2018 Wednesday ,10 January

unveils London boutique and appoints MG Empower

GMT 07:48 2018 Thursday ,04 January

L’Oréal Professionnel unveils Alexa

GMT 07:41 2017 Saturday ,19 August

Brief tourism impact from Spain attacks

GMT 00:02 2017 Friday ,22 December

UK-Iranian prisoner could be released

GMT 21:53 2016 Tuesday ,14 June

Israeli tech second only to Silicon Valley

GMT 00:25 2017 Friday ,27 October

Ex-HSBC executive can face US extradition: UK court

GMT 07:44 2017 Wednesday ,20 September

Iran asks award-winning film-maker to report to prosecutor

GMT 10:34 2017 Saturday ,11 November

Politics free? Even country music awards poke Trump

GMT 07:59 2017 Sunday ,17 December

Embassy in London marks Accession, National Days
Themuslimchronicle, themuslimchronicle
Themuslimchronicle, themuslimchronicle
 
 Themuslimchronicle Facebook,themuslimchronicle facebook  Themuslimchronicle Twitter,themuslimchronicle twitter Themuslimchronicle Rss,themuslimchronicle rss  Themuslimchronicle Youtube,themuslimchronicle youtube  Themuslimchronicle Youtube,themuslimchronicle youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©

muslimchronicle muslimchronicle muslimchronicle muslimchronicle
themuslimchronicle themuslimchronicle themuslimchronicle
themuslimchronicle
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
themuslimchronicle, themuslimchronicle, themuslimchronicle