Bolt with his new car
Nissan has delivered a special GT-R, bathed in exclusive gold paint, to Olympic gold medalist Usain Bolt in appreciation for his contributions as a Nissan brand ambassador for GT-R. Bolt, known as "the world's fastest man," has been
promoting the company's brand awareness in association with the Nissan Global Brand Campaign, which kicked off in April 2012 and has been running in markets around the world ever since.
It was love at first sight for Bolt, already a GT-R owner, when the one-of-a-kind "Bolt Gold" GT-R was unveiled as the top prize in an online global charity auction held in late 2012. The proceeds of the auction went to the Usain Bolt Foundation.
The special Gold GT-R that Nissan presented to Bolt is based on the 2014 model year Nissan GT-R. It has been customized to suit Bolt's driving style, based on the data Nissan engineers recorded during his test drive of the GT-R line-up when he visited the company headquarters in October 2012.
The uniquely gold-painted Nissan GT-R features a flamboyant white interior, BOSE® audio system and 10-spoke RAYS® aluminium alloy forged wheels. These specially fitted, hyper-titanium color-coated wheels add extra flair to an already bold exterior that is highlighted by an exclusive "Spec Bolt" emblem. The visual specs of the car, including exterior color, interior color and wheels, were selected by Bolt himself.
The handover event took place on May 5, 2013, at Bolt's home training facility in Jamaica that overlooks the mountains of his home country. Jose Román, vice president of Nissan Latin America and the Caribbean, who attended on behalf of Nissan, handed over the keys to the Gold GT-R to Bolt. Bolt then become the owner of one of only two Gold GT-Rs in existence, the other belonging to the charity auction winner who will take delivery of his special car before the summer of 2013.
GMT 15:07 2018 Thursday ,18 January
General Motors continues to lead the discussion on smart, cleanGMT 13:18 2018 Tuesday ,16 January
Emirates Auction launches the first online auctionGMT 08:18 2018 Tuesday ,16 January
Volkswagen reports record global car salesGMT 11:02 2018 Friday ,12 January
Pickups, SUVs in spotlight at 2018 Detroit auto showGMT 10:05 2018 Wednesday ,10 January
France to cut highway speed limitsGMT 10:28 2018 Friday ,05 January
Last year's German car sales highest since 2010GMT 02:43 2017 Thursday ,28 December
China's Geely takes 2.7-bn euro stakeGMT 11:06 2017 Tuesday ,19 December
New generation Mazda A6 launched in glittering ceremonyMaintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©