Italian fashion brand Max Mara Rome - Arab Today Italian fashion brand Max Mara have teamed up with eco-fabrics company Saluzzo Yarns for a new four piece collection priced from $220 to $700 and available in the brand's stores around the world from January onwards. Titled Weekend Max Mara, the new line features four garments produced from recycled fabric. "We are very satisfied with this project, which is innovative, responsible, fashionable and proudly Italian," Max Mara Group fashion director Laura Lusuardi told WWD. The pieces include a flared trench coat, a collarless jacket, a T-shirt and a pencil skirt. All are constructed in Saluzzo Yarns' 'Newlife' fabric, an antibacterial, UV-resistant and breathable fabric made from recycled fibers sourced from plastic bottles collected in Northern Italy. The entirely mechanical recycling process also saves water and electricity, and reduces carbon emissions. Aesthetically, it's standard Max Mara with bold houndstooth patterns in both blown-up and shrunk-down versions. The fashion brand has also installed 11,000 rooftop solar panels to create green electricity for its factories. Source: Relaxnews
GMT 09:13 2024 Thursday ,01 February
Givenchy’s artistic director Clare Waight Keller Monday received the British designer of the year womenswear award from Meghan Markle, whoseGMT 08:36 2024 Wednesday ,31 January
Skincare PR Performance Full Year 2024GMT 09:06 2018 Monday ,22 January
Skincare PR Performance Full Year 2017GMT 08:20 2018 Wednesday ,17 January
The Rake announces editorial updatesGMT 08:39 2018 Sunday ,14 January
Cosmetics PR Performance 2017GMT 09:23 2018 Wednesday ,10 January
David Beckham launches debut groomingGMT 09:46 2018 Wednesday ,03 January
Sunkissed unveils new beauty launchesGMT 09:38 2017 Thursday ,21 December
Social Influencers (November 2017)Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2023 ©