skincare pr performance full year 2017
Last Updated : GMT 05:07:50
Themuslimchronicle, themuslimchronicle
Themuslimchronicle, themuslimchronicle
Last Updated : GMT 05:07:50
Themuslimchronicle, themuslimchronicle

My Market Insight

Skincare PR Performance Full Year 2017

Themuslimchronicle, themuslimchronicle

Themuslimchronicle, themuslimchronicleSkincare PR Performance Full Year 2017

Skincare PR Performance Full Year 2017
London - Muslimchronicle

My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on PR performance of skincare across, print, online and social channels in 2017. The report focuses on trends throughout the year as well as identifying brands that have performed well against key metrics i.e. mentions, earned media value (EMV) and social engagement.

In 2017, skincare received 28% of all beauty PR. It was the 2nd largest category in terms of both PR mentions and EMV, led only by cosmetics. Skincare EMV was worth £110 million or 16% of the total beauty market. The largest proportion of skincare PR mentions came from consumer magazines; delivering 22% of all skincare mentions. Whilst YouTube created just 10% of all skincare PR mentions, it generated 57% of the category’s EMV.

Undeniably Social Influencers, particularly on YouTube, are a driving force for the beauty industry. We highlight ways in which Social Influencers shaped the skincare category in 2017, from brand and Influencer collaborations to promoting brand exposure.

Content Summary:

Kiehl’s Since 1851 achieved online EMV worth £400,569, the greatest online EMV performance by a skincare brand in 2017.

Whilst Glossier only launched in the UK in October 2017, Glossier Milky Jelly Cleanse, was the most popular product on YouTube in 2017, receiving 372,089 likes.

FleurDeForce generated the greatest number of Skincare PR mentions on YouTube in 2017. Fleur's YouTube skincare content also ranked in first place for skincare engagement.

Standout Performance:

Pixi Beauty collaborated with skincare expert Caroline Hirons to create “Pixi by Caroline Hirons Double Cleanse”. In 2017, Double Cleanse was the most mentioned skincare product across print, online and social combined. In addition to this, Double Cleanse achieved the third highest skincare EMV, worth £896,565. Also, Pixi Glow Tonic was the 2nd most mentioned skincare product in 2017, achieving 263 PR mentions.

Charlotte Tilbury Instant Magic Facial Dry Sheet Mask achieved a lot of buzz in the media when it launched in January 2017, due to its revolutionary concept. The Dry Sheet Mask was the 5th most mentioned skincare product in 2017, receiving 172 PR mentions across print, online and social combined worth £433,836 EMV. The largest proportion of EMV for the mask came from Lydia Millen’s YouTube channel worth £47,806 EMV.

In 2017, Kate La Vie was in the top 10 Social Influencers for Skincare Instagram engagement, achieving 114,704 likes. Skincare coverage on Kate’s YouTube channel also generated 60,530 likes and 1,952,179 views worth over £200,000 EMV. Katelavie.com also featured 76 skincare PR mentions. Altogether, Kate featured 116 skincare different products across her platforms. Glossier Priming Moisturizer was Kate’s most mentioned product in 2017, producing 15 PR mentions.

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

themuslimchronicle
themuslimchronicle

GMT 08:39 2018 Sunday ,14 January

Cosmetics PR Performance 2017

GMT 09:23 2018 Wednesday ,10 January

David Beckham launches debut grooming

GMT 09:46 2018 Wednesday ,03 January

Sunkissed unveils new beauty launches

GMT 09:38 2017 Thursday ,21 December

Social Influencers (November 2017)

GMT 10:23 2017 Tuesday ,19 December

Marie Moatti leaves Hermès
Themuslimchronicle, themuslimchronicle
Themuslimchronicle, themuslimchronicle

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

skincare pr performance full year 2017 skincare pr performance full year 2017

 



Themuslimchronicle, themuslimchronicle
Themuslimchronicle, themuslimchronicleSkincare PR Performance Full Year 2017

GMT 09:06 2018 Monday ,22 January

Skincare PR Performance Full Year 2017
Themuslimchronicle, themuslimchronicleEurope brings on charm and blue skies

GMT 08:37 2018 Tuesday ,23 January

Europe brings on charm and blue skies
Themuslimchronicle, themuslimchronicleModern colorful bedroom renovation

GMT 10:57 2017 Thursday ,21 December

Modern colorful bedroom renovation
Themuslimchronicle, themuslimchroniclePuigdemont candidate for Catalan president

GMT 08:25 2018 Tuesday ,23 January

Puigdemont candidate for Catalan president
Themuslimchronicle, themuslimchronicleAmazon to open first cashierless shop

GMT 08:31 2018 Tuesday ,23 January

Amazon to open first cashierless shop
Themuslimchronicle, themuslimchronicleThe Rake announces editorial updates

GMT 08:20 2018 Wednesday ,17 January

The Rake announces editorial updates
Themuslimchronicle, themuslimchronicleAirbus to get '10 years of visibility'

GMT 08:39 2018 Monday ,22 January

Airbus to get '10 years of visibility'
Themuslimchronicle, themuslimchronicleFor the Variety of Interior Design Styles

GMT 10:46 2017 Tuesday ,19 December

For the Variety of Interior Design Styles
Themuslimchronicle, themuslimchronicleUS Christian tourists see deep meaning

GMT 08:00 2018 Monday ,22 January

US Christian tourists see deep meaning
Themuslimchronicle, themuslimchronicleWENN appoints entertainment journalist

GMT 09:07 2018 Monday ,22 January

WENN appoints entertainment journalist

GMT 18:07 2017 Tuesday ,31 October

Growing demand for baby-face models

GMT 06:43 2018 Friday ,19 January

Police raid France's Lactalis

GMT 08:11 2017 Sunday ,31 December

Arise, Sir Ringo: Starr and Barry Gibb knighted

GMT 11:35 2017 Tuesday ,31 October

quarter of Marrakesh sees revival

GMT 08:11 2017 Thursday ,19 October

Nelly Karim reveals her Ramadan’s work

GMT 05:47 2018 Friday ,19 January

Israeli forces kill suspect in rabbi's murder

GMT 09:51 2018 Friday ,05 January

VW to build autonomous cars

GMT 15:40 2018 Monday ,01 January

Dora: Her role in new drama is surprise

GMT 12:06 2017 Friday ,04 August

Fahmy happy for participation in 'Highest Price'

GMT 12:47 2017 Saturday ,30 December

Russia sentences anti-Kremlin campaigner in absentia

GMT 07:31 2017 Tuesday ,10 October

Woman booked for driving before lifting of ban

GMT 09:48 2017 Friday ,22 December

Madrid demands the best even

GMT 07:59 2017 Saturday ,30 September

Ortiz fails drugs test, puts Wilder fight in doubt

GMT 20:54 2017 Friday ,10 November

Qadih calls for involving businesspersons

GMT 13:10 2017 Thursday ,02 November

Bank of England hikes rates for first time in a decade

GMT 06:51 2017 Thursday ,23 November

Syria opposition meets in Riyadh
Themuslimchronicle, themuslimchronicle
Themuslimchronicle, themuslimchronicle
 
 Themuslimchronicle Facebook,themuslimchronicle facebook  Themuslimchronicle Twitter,themuslimchronicle twitter Themuslimchronicle Rss,themuslimchronicle rss  Themuslimchronicle Youtube,themuslimchronicle youtube  Themuslimchronicle Youtube,themuslimchronicle youtube
muslimchronicle muslimchronicle muslimchronicle muslimchronicle
themuslimchronicle themuslimchronicle themuslimchronicle
themuslimchronicle
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
themuslimchronicle, themuslimchronicle, themuslimchronicle