London - Arab Today
Michelle Mone and Abbey Clancy London - Arab Today UK lingerie brand Ultimo has today announced model and Strictly Come Dancing finalist Abbey Clancy as the new ‘face and body’ of the brand, taking over from Luisana Lopilato. Abbey (pictured above right, with Ultimo founder Michelle Mone, will star in Ultimo’s SS14 campaign, to launch early next year, showcasing an enhanced ‘Miracle Solutions’ range and new fashion lines, which cater for women from A through to DD cups. The campaign will also coincide with the launch of Ultimo’s new website, and will be supported by marketing activity. Ultimo is cureently available from ultimo.co.uk and Debenhams.