BeautyMART has announced the launch of the Fairydrops Mascara, which has been created by Aya Yasuda, a Japanese celebrity who wanted to make her eyes more appealing for television. Aya modified her own mascara wands to create a unique brush that would give her the doll-like effect she desired. Fairydrops has become one of Japan’s best-selling mascaras and is now available exclusively in the UK at BeautyMART. Fairydrops’ patented brush is unique in having bristles shaped into three bobbles, curled to fit the lashes, depositing mascara around the inner corner, the middle and the outer corner. The two mascara formulas, water-resistant and waterproof, are enriched with five different treatment essences to improve lash condition: squalene, jojoba seed oil, panthenol, hydrolised collagen and moisturising hylaruronic acid. Additional fibres in a wax base build volume and length while creating clump-free, defined lashes. The Fairydrops Mascara is available from 20 December at all BeautyMART locations and online at thisisbeautymart.com, priced at £18.50