Folli Follie is a Greek company which designs, manufactures and distributes jewellery, watches and fashion accessories. Folli Follie creates fashion in 25 countries with more than 380 points of sale worldwide; and now Folli Follie celebrated the opening of its New York City Soho boutique with a cocktail party benefitting the non-profit organization, The Art of Elysium. At the heart of New York, the new elegant, creative, innovative and inspired Folli Follie store welcomed all guests. Actress Minka Kelly and stylist Johnny Wujek hosted the 250 person event on Thursday night, April 14th. Alexandra Richards, daughter of Rolling Stones Keith Richards, DJ’d the event with rockin’ tunes.