Planning a Fall getaway to the milder climate of Southern Europe? Pencil this in your itinerary – the Gucci Museo is now open as part of the Florentine house’s 90th anniversary celebration, and in it you can learn things about Gucci that go beyond that ridiculous monogrammed baseball hat. The Gucci Museo is a showcase of fashion history and contemporary art. Conceived by Gucci Creative Director Frida Giannini, it is a living space encapsulating the House’s “Forever Now” philosophy. A permanent exhibition from its rich and culturally significant archive, which has been preserved and amplified throughout the years, goes side by side with installations by artists supported by the Pinault Foundation. An icon store, bookshop, caffè and gift shop complement the exhibition spaces to create a destination location for visitors. “Ever since my first visit to the archive when I joined Gucci nine years ago, I have felt a deep commitment to the House’s legacy and have wanted to expose the rich archive in celebration of the remarkable narrative behind so many of our iconic products and motifs,” creative director Frida Giannini said in a press statement. We commend Gucci for taking the initiative to open up their archives to the public – most maisons only invite select fashion editors and bloggers to get an insider’s look into the most iconic pieces ever released by the house. Expect us to make a note of this for our next trip to Europe.