French car manufacturer Bugatti has launched the world’s first Bugatti lifestyle boutique which has opened in London. Situated at 24-26 Brompton Road, the current AW14 collection includes two main lines centred on men’s fashion and a sports luxury collection featuring high-tech materials. In addition to these two lines, Bugatti also offers a Tailor Made / Bespoke range exclusively for Bugatti customers, along with limited-edition capsule collections, such as the recent Bugatti Legends collection. The lifestyle collection has so far focused on clothing and accessories, with designer items to follow at a later date. The next boutique openings are planned for the coming year in Tokyo, Dubai and Doha. Other stores are set to follow in Paris and Milan. Bugatti plans to open its first stores in the USA from 2016 onwards.