Footwear brand Lucy Choi London has announced the launch of its first standalone boutique in London's Connaught Village, opening in the autumn. Taking on the store once inhabited by her Uncle Jimmy Choo, Lucy Choi’s new shop represents the start of a new generation and the continuation of the shoe family legacy. Following the brand’s debut in 2012, three years on, the decision to open a flagship store in central London was the result of increasing customer demand for a boutique where they can browse, try on and purchase from the full collection. The brand was also keen to offer its existing international customers a store where they can shop when in London. The new store reflects Lucy Choi’s personal style, as well as the brand’s philosophy of craftsmanship, comfort and character, offering a personal service and a luxurious shopping experience. The shop will launch with the brand’s AW15 collection and will open its doors to customers in September.