Made in Chelsea star Alexandra ‘Binky’ Feldstead is set to launch her debut nail polish collection exclusively with Ideal World this week. The trend-led collection aims to reflect the celebrity’s personality on screen, with innovative colours, unique textures and creative tone combinations, and pearly pink shades to dark denim tones. Two unique packs will be available exclusively to customers through Ideal World: The Metallic Collection, a combination of sleek silvers, golds and glitters, and The Gel Effect Collection. Each product collection comes as a combination of five unique colours at an exclusive price of £24.99. Also included in each set comes either a glitter polish (Metallic collection) or a pearl top coat (Gel Effect) which transforms the colours to a completely different shade. The Binky London Nail Polish Collection launches exclusively at 8pm on 4 December available at an exclusive offer price on Ideal World - Sky 644, Freeview 22, Virgin 747 and Freesat 812 and at idealworld.tv.