Swedish beauty brand Oriflame has announced the launch of the The ONE collection, containing over 30 innovative, versatile make-up products. The range is made up of three bespoke sub-ranges: High Impact, designed to help achieve glamorous looks; Everyday Beauty, offering all-in-one solutions for daily make-up needs; and Long Wear, a collection of long-lasting make-up. To support the launch, Oriflame has recruited The ONE Collective: a group of key, on-trend influencers from the fashion and beauty world who embody the essence of the brand and will give consumers access to the latest beauty and style trends. By the end of 2014, Oriflame aims to have recruited 100 influential individuals from around the globe. The ONE range will be launching throughout 2014 with the first products launching in the UK on 22 March.