Gucci has announced that actor, writer and director James Franco will appear for the first time in the House’s eyewear campaign for AW13 wearing the new Black Bamboo sunglasses. The campaign, which debuts worldwide in August, highlights the new style, which is an evolution of the Bamboo version launched in SS13. The new black version of the bamboo detail complements the dark ruthenium and grey shaded mirrored lenses. The Black Bamboo sunglasses will be available at Gucci boutiques and selected opticians from October.