PAMPELONE is a new beach clothing brand which is launching on 19 June. Encompassing a capsule collection of beach dresses, tunics, kaftans and blouses, PAMPELONE is inspired by St Tropez along the French Riviera. Founded by ex-fashion publicist Holly Anna Scarsella (née Stewart), the brand was created to fill a gap in the market for quality and well-designed beachwear. The aim was to create a brand which sat above the mass-produced high-street, but below designer brands. Priced between £55 and £95, the SS15 PAMPELONE collection will be available to purchase online.