Roots & Rituals is a new haircare brand that offers a range of products for dry, damaged, coloured and weekended hair. Each product is formulated using coconut, olive and avocado oils infused with pure ingredients including amla, argan, almond, abyssinian, sesame, hibiscus and basil oil to provide deep hydration and nourishment to both hair and scalp. Free from silicones, sulfates, parabens, mineral oil and artificial fragrance, the brand is formulated using 100% natural essentials oils including ylang-ylang, patchouli and rosemary. Prices start from £6.49, with the collection also including a Heated Head Towel to allow customers to conduct a hot towel treatment with the Deep Conditioning Hair Oil.