Jennifer Aniston is the new spokeswoman and an equity partner for the “Living Proof” hair products. The Massachusetts-based company CEO said that she was impressed by the “Friends” star’s business acumen and glorious locks. “Jennifer embodies everything we stand for – a unique combination of beauty and brains,” Jill Beraud, said in a company statement. “She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies.” Aniston said that she is thrilled to be the face of the company because their products are based on “science” and not just “promises.” “Over the years, my hair has been subjected to everything – blow dryers, flatirons, curling irons, colour, extensions, you name it,” Aniston said on the company’s website. “After using these products, I felt like I finally discovered a solution that works every day.\"