Italian haircare brand milk_shake has launched a new daily frequent shampoo, £12.39, and conditioner, £13.39, designed to be gentle enough for use every day. The SLS and paraben free formulas are ideal for those who need to wash their hair more frequently such as the sporty, those that work in cities and regular product users, as they actively remove residue for a deep cleanse in a way that is gentler on each strand. Based on the unique moisturising and protective properties of milk proteins combined with apple as well as sunflower seed extracts the duo work to leave the hair soft, vibrant, hydrated and radiant. The milk_shake daily frequent shampoo and conditioner launch this week and are available from the brand's website.