Gloss Communications has been appointed to handle the press and PR for hair styling brand Momoko, which is launching Hair Shaping, its latest technology in digital curling and straightening. With a new website for the brand launching tomorrow, Hair Shaping offers four key looks: Poker Straight, Natural Straight, Gentle Waves and Bouncy Curl, and can be used on bleached hair thanks to Spiera, a new ingredient which eliminates the need for alkali. Momoko Hair Shaping utilises Japanese technology to give more natural results on all hair types. The protein rich ingredients consist of a blend of essential amino acids and key structural proteins such as keratin, collagen and silk, which have been formulated for optimum absorption by the hair shaft. The Momoko Digital Curl costs from £180 to £200, with Straightening from £250 at Trevor Sorbie London, Brighton and Manchester, as well as selected salons nationwide. The new formulation for bleached hair is available from this month.