This October, haircare brand V05 will be launching colour-enhancing collection Cherish My Colour. Containing Colour Grip Technology, UV filters and Heat Defence capabilities, the range includes Shampoo, Conditioner, Lustre Boots Balm, Bodylicious Mousse and Full Bodied Spray, which have been created to enhance colour vibrancy for fade-proof hair. Priced from £3.49 to £3.69, the new Cherish My Colour range will be available from Boots, Superdrug and leading supermarkets next month.