Cosmetic brand Max Factor has announced the launch of six new Lipfinity lip colourshades, which have been given a make-over from British make-up artist Pat McGrathMBE. Lipfinity delivers up to 24 hours of colour and features a base and top coat.New shades include Always Delicate (soft nude), Just Bewitching (coral), Just in Love (hot red), So Glamourous (deep red), Stay Bronzed (subtle brown) and Stay Cheerful(hot pink).