The Natural Beauty & Spa section of Natural & Organic Products Europe trade show – Europe’s biggest natural beauty and spa event – has now sold out of all available exhibition space, says organiser Diversified Business Communications UK. Reflecting the increased presence of new exhibitors for 2012, the last five remaining Natural Beauty & Spa stands at the show, which returns to London’s Olympia next month on 1-2 April 2012, were all booked by newcomers; including Samina Pure Makeup, Sranrom by Urban Wellness, Thea Organic Enriched Skincare, Amber Gel 100% Natural No-Heat Hair Removal, and Azafran Skincare. Today’s announcement follows the recent release of this year’s New Product Showcase participant list, which includes new product entries from Pukka Herbs, Australis Distribution (Balance Me), Antipodes, NATorigin, Tree of Life UK, Pure Beginnings, and more. Widely recognised as the annual launching pad (into both the UK and European retail market) for some of the most exclusive new natural, organic, Fairtrade, free-from and eco-friendly products in the natural and organic sector, Natural & Organic Products Europe will feature over 200 natural beauty and personal care companies for 2012 – many of whom will be marking their return or debut with a host of new brand innovations. “The number one reason attendees cite for visiting Natural & Organic Products Europe is ‘finding new products’,” says event director Simon Barry. “New products provide retailers with lots of fresh ideas and excitement – they keep things interesting show after show. And I’m delighted to say that we have already confirmed more new launches for our 2012 New Product Showcase at this stage than ever before!” Exhibitors with entries in the New Product Showcase’s Natural Beauty & Spa category, to date, include: