Thailand-based hotel management company ONYX Hospitality Group has introduced two new spa brands as part of its strategic growth plans - Breeze Spa and Maai Spa. ONYX corporate director of spa, Kirsty MacCormick explained: “We felt that we needed a mid-range brand to replace the existing spa concept in the Amari properties. “However, we did not feel that this type of brand offering would suit luxury or five-star properties.” With each brand catering to very distinct market segments; Breeze Spa is the ‘fun’, mid-tier offering while Maai Spa will offer exclusive, luxury spa experiences for a discerning, spa-savvy clientele. Breeze presents a simple yet innovative Mood Therapy Treatment concept. Designed to be a complete sensory experience, each treatment is aligned with a carefully chosen traditional body therapy or massage technique as its centrepiece, enhanced by specific aromatherapy oils, herbal teas, musical selections and even colours to provide a package that delivers the mood each guest is looking to bring to their life. “Breeze is the affordable spa option which will put a bounce your step and a smile on your face,” promised MacCormick. The first Breeze Spa will open its doors at Amari Hua Hin, in April 2012. Maai is an exciting, innovative luxury wellness brand borne from the tradition of authentic Thai healing combined with modern day science. Offering a combination of private suite based treatments, unique Thai herbal programmes and advanced skincare science, Maai Spas offer results-driven beauty treatments and technology delivered through personalised programmes, amidst a backdrop of contemporary luxury. “We felt that creating a luxury spa brand around Thai traditions was very important, given that we are a Thai company,” added MacCormick. “It is also interesting to note that despite the global popularity of Thai massages, the trend has been to base wellness services on Chinese and Ayurvedic healing.”