In the framework of the 2017 International Year of Sustainable Tourism for Development, the World Tourism Organisation, UNWTO, is launching a consumer-oriented campaign, ‘Travel.Enjoy.Respect,’ aimed at raising awareness of the value and contribution that sustainable tourism can make towards development.

The main message of the campaign, which seeks to engage tourists in making the sector a catalyst for positive change, is summarised by the UNWTO Secretary-General, Taleb Rifai, "Whenever you travel, wherever you travel, remember to respect nature, respect culture, and respect your host. You can be the change you want to see in the world. You can be an ambassador for a better future. Travel, enjoy and respect."

The campaign, which will run in various languages and outlets around the world, includes a manual on ‘Tips for a Responsible Traveller,’ developed by the World Committee on Tourism Ethics in line with the UNWTO Global Code of Ethics for Tourism. The manual provides travellers with a set of recommendations to help them make responsible choices when travelling and have a positive impact on the destinations they visit.

"Today more than ever, ensuring that tourism is an enriching experience for visitors and hosts alike demands strong, sustainable tourism policies and practices and the engagement of national, as well as local governments and administrations, private sector companies, local communities and tourists themselves," Rifai added.