The value of Etisalat's goodwill has risen to AED14.65 billion during H1 2017 from AED14.09 billion in the corresponding period in 2016.

The growth reflects the company's resounding success in keeping its eminent position as a leading entity in the communications sector, not only in the UAE only but also in the Arabian Gulf and Middle East region as well.

The goodwill of a company takes into account the brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology it owns, and as per accounting criteria, a rise in its goodwill value is a sign of a company's highly competitive edge and its ability to secure decent gains and profits.

According to official data released by the telecommunications giant, its total assets rose to AED124.5 billion during H1, 1.6 percent growth from the same period last year when they stood at AED122.5 billion.

Etisalat is one of the best performimg listed companies attracting investments, with biannual dividends amounting to around 40 percent of its capital; lucrative returns which explain the increasing demand for its shares.
 
A close look at July trading shows that Etisalat was among the best performers in terms of share purchases by overseas investors, amounting to 112.5 million of its shares, which closed on a high note of AED18.75 by the end of July trading.