The Dubai Financial Services Authority (DFSA) yesterday issued an alert to the investor community to false, misleading and deceptive statements made by a company named Dubai Investment Financial Capital UAE on their website — http://www.difcuae.org/ The website states that \"Dubai Investment Financial Capital UAE\" is regulated by the DFSA. \"This statement is incorrect. Dubai Investment Financial Capital is not regulated by the DFSA, and is not affiliated with the Dubai International Financial Centre [DIFC], despite the use of the initials \"DIFC\" on the website.\" The company\'s website claims that it was established in 2004 as a wholly owned subsidiary of Dubai Holding with the mandate to build an international portfolio of diverse business assets across a broad range of industries. Article continues below \"Dubai Investment Financial Capital UAE\'s key objectives are to achieve above average risk-adjusted returns on its investments in both established and developing private equity markets; to assist in the diversification of Dubai Holding\'s portfolio whilst offering a lasting contribution and acting as a catalyst for economic growth; and to provide stakeholders with growth, diversification, and strategic investments and relationships,\" the company\'s website claimed. A Dubai Holding spokesperson said that Dubai Investment Financial Capital UAE is no way linked to Dubai Holding. To make it appear real, the company has listed companies such as Almatis, Doncaters, Mauser, Traveloge, Rivoli as part of its private equity portfolio. The DFSA posted on its website that it is a contravention of DFSA Law and Rules for a person to represent that they are regulated by the DFSA, when they are not. The DFSA strongly advises you not to deal with the firm or persons connected with the website.