London - Caroline Kent
VB is often papped wearing her own designs
Victoria Beckham has revealed that she will launch a new capsule collection of dresses named 'Icon'.
The popstar- turned- fashion designer created the line in response to
demand for her sold-out dresses, which are regularly worn by a-listers including Eva Longoria and
Blake Lively.
Icon is launching online in February to tie in with the relaunch of
victoriabeckham.com, her first venture in to e-commerce.
The impeccably glam businesswoman told ELLE magazine: "Together with my personal edit of the SS13 collections I wanted to be able to offer an exclusive product on the site that was in keeping with the signature aesthetic that's very special to me. I introduced Icon in response to requests for designs from as far back as my first collection from customers, and I wanted to find a way to offer them key dresses from the archive, but in newly reworked colours and fabrics.'
The inaugural Icon collection will feature seven dresses with prices starting at £1,000.
"I hope these updated styles will become unique, limited edition pieces and am excited to revisit other archive designs as the Icon collection continues to grow," Victoria added.