Bridesmaid brand twobirds has announced it will take its PR in-house, with effect from 1 December 2014 and has appointed Gill Welsh to handle all PR activity. Founded by Ariane Goldman (Finkel) who received a BA at the University of Michigan Business School, and then spent almost eight years with American Express in Marketing and Sponsorship. Ariane then decided to leave the corporate world to start her own business after being frustrated with spending too much money on bridesmaid dresses she never wore again. twobirds has since grown to include flagships in New York, London, Sydney and Toronto, along with selected stockists around the world.