Make-up brand Max Factor has today announced Emma Holmes, winner of The Face 2013, as the face of its False Lash Effect mascara Christmas advertising campaign. Beating 24 other models on the Sky Living series, Emma was picked by Max Factor judges Caroline Barnes and Scott Bradley because of her beauty and similarity to Mr Max Factor’s 1920s muse, German actress Marlene Dietrich. As part of her prize of winning The Face, Emma won a print campaign with Max Factor to support its False Lash Effect mascara Christmas advertising campaign. Her image, shot by renowned photographers Sean & Seng will appear in print titles in December 2013 and outdoor from 25 November until 1 December 2014. From the 27 November to 30 December, shoppers can also receive a £30 gift set, exclusively to Boots, containing everything needed to recreate Emma’s winning look.