Royal Ascot has revealed it will partner with the British Fashion Council and famed milliner Stephen Jones to launch a fresh take on haute head gear. Royal Ascot works with the British Fashion Council on the Headonism initiative which supports and showcases a selection of the newest and most exciting millinery talent at this February's London Fashion Week. Curated by Stephen Jones, Headonism is a BFC initiative celebrating the new wave of emerging British based hatters. The talents who have been invited to show at Headonism and Royal Ascot are Piers Atkinson, William Chambers, Moody and Farrell, Emma Yeo and Aurora. Stephen Jones says of the talent this season, "They bring a new flair and excitement to our wonderful London. Aurora Ozman brings tactile glamour to hats and headdresses, Emma Yeo creations are exquisitely sculptural, whilst Eloise Moody of Moody Farrell personifies the energy, style and wit of young London." Chief Executive at Ascot Racecourse, Charles Barnett, continued: "Fashion is always high on the agenda at Royal Ascot." As part of the ongoing partnership, Royal Ascot will also host a Headonism installation during Europe's premier race meeting to an audience of race goers from around the world. Caroline Rush, CEO of the British Fashion Council, told press: "The Royal Meeting at Ascot is watched by the world and Headonism is the perfect platform to generate interest and promote Britain's emerging milliners to a wider audience."