High-street retailer Lipsy has unveiled Made In Chelsea's Lucy Watson as the new face of its new Lipsy VIP collection. The range comprises a capsule range of red carpet and evening dresses, created with luxurious fabrics, detailed embellishments and bespoke styles that are not readily available on the high-street. The VIP range is designed to suit every shape and style, reflecting the key catwalk trends, offering full flared tulle prom dresses to floor length styles, with thigh length splits. The previous collections have been worn by a number of celebrities including Paris Hilton, Jessica Lowndes, Alesha Dixon and The Saturdays'. Lucy will follow in the footsteps of Pixie Lott, Alex Gerrard and Millie Masckintosh who have all previously starred in VIP campaigns.