mytheresa.com has announced the appointment of Paula Reed as Creative Director. Paula is a fashion professional with 27 years experience in the fields of PR, marketing, editorial and digital. Her career has included involvement in building fashion brands as well as leading editorial teams on magazine start-ups. Most recently Paula was the Fashion Director of Harvey Nichols and previously the style director at Grazia. mytheresa.com is a leading online store for luxury fashion. Featuring over 180 designers, including Alexander Mcqueen, Balenciaga, Bottega Veneta, Christian Louboutin, Altuzarra, Givenchy, Fendi, Marc Jacobs, Miu Miu, Isabel Marant, Stella McCartney, Saint Laurent, Tod’s, Valentino and more.