British model and actress Suki Waterhouse has been announced this week as the face of the sass & bide AW13 collection. The digital campaign, shot in NYC by Andrew de Francesco, features a mixture of denim, ready-to-wear and gallery pieces. “Suki embodies the spirit of the brand. She has a curious mind and looks at the world in an original way - we felt an instant connection to her” said Heidi Middleton, Creative Director of the brand.  The campaign is live now on the website, including a mix of campaign and behind-the-scenes images as well as an interactive online experience including personalised content by Suki herself.