Vida Kids PR has been appointed to handle the UK press and publicity for international childrenswear brand, Velveteen. Founder, Laura Egloff immersed herself in the fashion industry from her early teenage years, and launched Velveteen in 2013, after she discovered the freedom and fun of designing for stylish little ones. Growing up in California and living in New York, London, and her current home city of Hong Kong, has meant Velveteen is strongly influenced by her collective life experiences and own sense of style.

source: diarydirectory