Expo 2020 Dubai Bureau announced today that it has signed a Memorandum of Understanding, MoU, with the Emirates Intellectual Property Association, EIPA, to raise awareness about the importance of protecting intellectual property.

The MoU was signed by Najeeb Mohammed Al-Ali, Executive Director of Dubai Expo 2020 Bureau, and Dr. Abdul Qaddous Al Obaidli, Assistant Commander for Quality and Excellence in Dubai Police and Chairman of the Emirates Intellectual Property Association.

Through the MoU, both parties will cooperate on joint initiatives and projects to develop a joint strategy for protecting Expo 2020 Dubai's intellectual property, logo, and its trademark locally and internationally, in addition to raising awareness on all levels and developing a comprehensive culture for protecting intellectual property rights related to the event.

Najeeb Al-Ali said, "We value the efforts of the EIPA in raising awareness and protecting intellectual property. We are confident that the association will play an important role in protecting Expo 2020 Dubai trademark locally and internationally.

"This MoU is one of several agreements signed with government entities and organisations to ensure we host an exceptional world expo that reflects the outstanding reputation of the UAE."

Al-Ali added that protecting intellectual property embodies Expo 2020 Dubai theme, ‘Connecting Minds, Creating the Future’, as protecting intellectual property encourages the exchange and development of ideas in a safe environment that protects everyone's rights."

The MoU also sets out the exchanging of studies and practices adopted by Expo 2020 in the field of intellectual property protection, as well as other relevant studies and practices, especially since the event is being hosted for the first time in the region on the Middle East, Africa and South Asia region.

The EIPA’s drive is to make the country one of the best in the world by 2021 in protecting intellectual property.