Samsung Electronics has unveiled new details surrounding its premium lineup of QLED TVs and The Frame at a global TV launch event in Paris.
HS Kim, president of visual display business at Samsung Electronics, said: “At Samsung, we strive to provide our customers with the most advanced technology to deliver unrivalled viewing experiences and cutting-edge designs that complement their everyday lives.”
He added: “With state-of-the-art style, smart features, and picture quality, our 2017 lineup is truly ushering in a new era for television.”
Samsung selected Paris, “the City of Lights,” to unveil the “TV of Light,” a name given to the QLED TV for its delivery of optimal brightness levels and a stunning visual experience. The venue choice for the event at the Carrousel du Louvre also highlighted Samsung’s focus on the lifestyle TV concept, represented by the Samsung QLED TV and The Frame.
The latest QLED TVs were designed with the consumer in mind and focus on addressing three key consumer pain points through the solutions known as Q Picture, Q Smart and Q Style. Samsung once again worked with Yves Behar, a renowned Swiss designer, to create the innovative TV, The Frame and offer consumers a device that seamlessly blends into the interior of any home.
The newly-announced QLED TV takes quantum dot technology to the next level with advancements in light efficiency, stability and a wider color spectrum. With new metal quantum dots, the QLED TV addresses all the major aspects of picture quality, including viewing angle, color volume, brightness and bold contrast. The QLED TV can express accurate color and achieves a 100 percent color volume — the highest on the market today, earning accreditation by Verband Deutscher Elektrotechniker (VDE), one of Europe’s largest technical-scientific associations.
Samsung’s Smart Hub has been expanded to offer an even more unified experience, directly via the QLED TV. The enhanced Samsung One Remote Control now supports more devices and offers voice-control capabilities across more Smart TV features. Paired with the latest Smart View app — available on Android or iOS mobile devices — users can enjoy their personalized Smart Hub.

Source: Arab News