Sony recently celebrated its 47th year in Saudi Arabia and its chief representative Nobuo Kinoshita spoke on the occasion.
“Sony was established in December of 1946 in Tokyo, which was 71 years ago. Our business history is not so long, but we have grown up with a lot of unique, and innovative products. 24 years after Sony was established in Tokyo, we launched Sony in KSA in 1970. We partnered with Modern Electronics, a subsidiary of the Al Faisaliah Group, 47 years ago.”
“Nowadays, there are many brands available in Saudi market, many are coming and going. But let me proudly highlight to you all today that we are one of the longest-serving companies in the electronics industry in Saudi Arabia dealing with a premium Japanese brand. I would like to take this opportunity to give thanks again to the Saudi end-user and its continued support to Sony. Let us promise you that we will continue giving the highest quality service to the Saudi market.”
Wajih Beiruti, chief commercial officer of Modern Electronics, touched upon Sony showroom stores.
“We have 24 direct showrooms across Saudi Arabia providing the best Sony product experience for end-users. The concept of the shops is to enhance customer satisfaction for any related issues with Sony products, before and after purchase. The showroom offers the best display setting and allows Sony customers to see and test Sony’s latest products.”
Mahmoud El Gendy, Modern Electronics Retail head, added: “Our well-educated Sales Team offers explanations on the full line of Sony products. If you have any inquiries or issues with Sony, please come to one of our showrooms nearest you. I am sure that we can provide the best quality service to solve your issues.

Source: Arab News