“The Greatest Marketing Influencers 2016,” was presented by BBC Knowledge and endorsed by CMO Asia. BBC Knowledge offered the award with the title of “Cult Brand –VICCO Laboratories.” The award ceremony took place in Mumbai.
CULT Brand is a product or service with a committed customer base. The attainment of such true customers is made possible because CULT Brand sells more than a product.
“The CULT Brand is a brand with an extreme loyal customer base in which the consumers visualize it as something more than just a product, where the brand becomes a piece of their everyday lives,” said Sanjeev Pendharkar, director, Vicco Laboratories.

Source: Arab News