Victoria Beckham unveiled a new ad campaign for Victoria by Victoria Beckham on Wednesday.
The 40-year-old fashion designer shared a number of photos from her Autumn/Winter 2015 collection on Facebook. Beckham introduced the lower-priced label in 2011, and also heads DVb and Victoria Beckham.
The new ad campaign immediately raised eyebrows due to its inclusion of lifeless-looking models. Several shots were taken in traditional poses, but others feature models who appear to be unconscious.
Entertainment Tonight writer Antoinette Bueno deemed the campaign "creepy," while People magazine opined the models look "passed out." A press release from the brand said the collection "is statement dressing made easy. Attitude is applied, stripped down and made sophisticated."
Beckham came to fame as a member of British girl group the Spice Girls, and later pursued a solo singing career. She modeled for such brands as Dolce and Gabbana and Roberto Cavalli before launching her own denim label, DVb, in 2006.